Below
are links and resources that we hope you will find useful to support
your organization. We've also included Nancy's personal tips on making
the "dreaded cold call."
Membership
Organizations for Fundraisers and Nonprofit Organizations
Foundation
Research
Corporations
Government
Grants
General
Research Sites
Nancy
Withbroe’s Tips for Cold Calls to Foundations
- Be
prepared with your 30 second “pitch” on your organization
and why you think there is a good match between your mission and
the funder’s current priorities.
- Ask
to speak with a specific program officer (foundations) or community
relations representative (corporations). The person answering the
phone will be trained to screen out organizations that are obviously
not good fits. If you have a staff members’s name, it helps
to show that you have done some research. You may have to go through
your questions with the lower level person anyway. This can be helpful,
but still ask at the end of the conversation if you can make an appointment
to talk with the person you really wanted to reach to explore further
the potential partnership.
- Have
a substantive question ready that demonstrates that you’ve
done your homework (i.e., read the Foundation Center profile, corporation/foundation
web site, guidelines, past grants lists, current press releases,
etc.). For example, you might ask, “I see from the Africa Grants
Program fact sheet on your web site that you prefer to make grants
to programs that strengthen the capacity of local organizations.
Our organization works closely with indigenous people and local NGOs
to build the skills of local people so they can sustain the project
long-term. We’d like to apply to the Major Money Foundation
to support the micro-enterprise component of our project in Uganda.
Would such a request be of interest to the foundation?”
- Be
ready to cite examples of successful, relevant projects that your
organization has conducted and to mention the names of partner organizations,
particularly if the foundation has funded any of their work. Collaboration
is key, especially for foundations.
- If
you aren’t sure which of your organization’s activities
will interest the foundation the most, say that you have 2-3 projects
in mind and you’d like to briefly describe each one to find
the best fit with the funder’s goals. Keep your initial descriptions
very short; staffs are inundated with requests and are looking for
reasons to get you off the phone.
- Have
a grant amount in mind and, if the conversation goes well, ask “Would
a request in the range of $X be appropriate?”
- If
they say that they aren’t making any new grants now, ask if
it would be appropriate to call back later – maybe in six months
or a year. The answer to this question will let you know if they
are trying to say no forever gently, or if they really are interested
but just don’t have the funds right now.
- Whether
or not they express interest in a proposal, always ask what other
funders they think you should approach. Grantmakers love to give
advice, will be flattered that you asked, and may name an organization
that you hadn’t identified yet. Ask for a contact and if you
can use their name when calling them.